Success story – Grandvalira
 

Grandvalira is the main ski resort in the Pyrenees, with more than 200 km of slopes suitable for skiers of all levels. Its après-ski, its hotel offer and its location in Andorra, a major commercial hub in the Pyrenees, make it a top-level destination for both Spanish and French tourists as well as international tourists. 

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Despite its considerable attraction, the panorama of the ski sector is especially competitive, with significant competition in both the Pyrenees and the Alps. This context led Grandvalira to trust DatActions to provide them with the necessary intelligence that would allow them: 

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• Understand what the public that visits them is like at a socioeconomic and sociodemographic level, as well as their places of residence. This level of detail crossed with the  insights and automated reports from DatActions allows an optimization of investment in marketing. 

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• Anticipate changes in trend through predictive models and act accordingly through promotional actions. 

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• Know the behavior of skiers inside the ski resort to adapt the offer of services.  

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The situation of the station, in Andorra, a country with its own telephone operator, was highly complex and the project was carried out in collaboration with the Government of Andorra.