Case of success -
Markets of Barcelona (Mercat del Ninot)

Regarding the digitization of the markets of the Municipal Markets of Barcelona (MMBB), we have designed and developed a system that allows obtaining information about the users who visit the "Mercat del Ninot" in Barcelona. To achieve this purpose, it has been decided to use a Wi-Fi location system and cameras that allow knowing the trajectories of users, at what times and for how long they are in the market.  A In order to digitize the markets of the Municipal Markets of Barcelona (MMBB), we have designed and developed a system that allows obtaining information about the users who visit the "Mercat del Ninot" in Barcelona. To achieve this purpose, it has been decided to use a Wi-Fi location system and cameras that allow knowing the trajectories of users, at what times and for how long they are in the market.

As a result of this analysis, a complete dashboard has been prepared that includes information about the client:

• Hot areas and cold areas of the market.

• At what time the influx peaks occur.

• Analysis of customer traffic between the days of the week and the weeks of the year.

• Which are the busiest entrances, where there is more predisposition to a saturation of the area.

• Study on the effect of an anchor supermarket for the market, analyzing the division of the public between both, as well as the effect of closing the supermarket.

• Measure customer loyalty, analyzing the frequency with which they come and the number of unique vs. recurring visitors.

• Analysis of the effect of market congestion using models that allow us to know if there is a "flight" effect when the market is saturated and there are queues.

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We have been able to validate our ability to use WiFi technology to know the influx of the market in real time with an accuracy of 98% compared to people-counting cameras, this technology being much cheaper and easily installable.